Statement from the owner of SG ammo after yesterday

[squawberryman]

It is safe to say the next rush to buy ammo is here. As I have talked about in past emails, the lion's share of the volume in the ammunition business is based on hoarding and panic buying, not consumption, and demand is such cases is a fear-driven. Yesterday, due to the tragic events, we saw order volume increase by about 2000%, 20 times recent normal from around 6pm CST to 11pm when I stopped monitoring the flow for the night. Order volume then sustain massive elevation through the night and into this morning. With ammo pricing slashed and profit margins depressed due to weak demand this spring and summer, driving net profit margins down to unsustainable lows in the 5 to 6 percent range, a rebound in pricing is likely at this point. The items below are products where I have good inventory levels where I can guarantee price and availability for the next 24 hours, and I am willing to continue to continue to sell at low margins for now. That said, we only guarantee newsletter pricing for 24 hours at this point, and we may have to increase pricing 10% to 15% in the coming days to get back to a more realistic profit margin. Yesterday, we saw several of our so-called 'competitors' raise prices almost instantly, especially on 5.56/223, and as of so far we have not increased any prices, however please consider this notice that there may be upward movement in the days ahead unless demand settles quickly.

At SGAmmo we are dedicated to having the best selection of high quality ammunition you will find anywhere online, and at competitive prices. If you have some spare time please take a few minutes and look over the online catalog at www.SGAmmo.com where you can see all the products we have to offer. We also have free shipping on any order with over $200 worth of product, making for a more straight forward transaction without expensive surprises in checkout. You can mix and match different products to get to the $200 threshold for free shipping, so feel free to take your time and shop the website for anything you might need. We also set the bar for quality packaging in the industry, and double box all case orders free of charge to make sure your purchase arrives in the best possible condition. We want you to be satisfied with a hassle-free transaction by receiving the goods ordered as pictured and described, in good condition, quickly and efficiently. Due to the current unstable market conditions, we guarantee our newsletter pricing for 24 hours from the time it was sent or while supplies last. We thank you for your support of our family owned and operated business, please stay subscribed for future SGAmmo newsletters.

Thank you, Sam Gabbert, SGAmmo Owner

[bula]

Sportsmans Guide Ammo ?  edit in, ok nope. 

[stubshaft]

I know sales of guns and ammo usually peak during an election year but that is NOTS!

[500fksjr]

A quote from someone in recent days "So it begins' Be Ready!!

[bisleyfan41]

Take a breath, this is just Sam fear-mongering to stimulate sales. He's done this several times in the past. Many times he was wrong. Only ginning up business.

I've bought from them over the years. They are otherwise a great company with fast, low cost shipping. I just wish he would stop this tactic.

[tentcamper]

I agree whole heartedly with the previous post referring to fear-mongering. That is simply a tactic that owner occasionally uses and I too am a customer and very much enjoy his company's products and excellent service.

I frequent several major sporting goods stores in my area and I have seen absolutely no evidence of any run on ammunition over the last month for any reason. Even the popular calibers in center fire pistol and rifle are still full on the shelves at reasonable postpandemic pricing.

Of course this is not saying that there won't be a run when the next major incident happens so as always, be prepared.